The Business Support Factory

FREE social media management tools to get you started

by | Jun 3, 2014 | Uncategorised

We all know how important it is to have an online presence, especially if you rely on people to find you and your business.

But how do you keep track of what you post where, what time and keep it all organised as well as simple?

Today I would like to share with you my top 3 Social Media Tools – and they are all free to use!

BUFFER

Buffer allows you to manage several social media accounts in this one place – Facebook, Twitter, LinkedIn. Google+ and more.

The free version comes with the following features:

  • You can add one profile per account.
  • The time of posting your links/updates is the same for each account.
  • You are allowed 10 scheduled posts per account.
  • Browser extensions for Chrome, Firefox etc. means it is pretty easy to share content there and then or schedule them in for a later posting time.
  • Basic analytical tool to see which shared content performs the best.

Best thing to do is sign up for the free version and start using it! I am sure you will love it!

And if you are really hooked on the free features and want more you can easily upgrade to a paid version for roughly $10/month.

HOOTSUITE

Hootsuite is one, if not the most popular social media account management tool out there at the moment!

The benefits of using it are:

  • Add up to 5 profiles
  • Allows you to schedule as many tweets/posts as you want to each profile
  • You can manage your social profiles right from within it: post, tweet, share, like or comment. It’s all possible.
  • You get a basic analytics features
  • You can add some free apps for the Hootsuite directory. For example, YouTube, Soundcloud and more.
  • If you are using Google Chrome, use the ‘Hootlet’ extension to share content from anywhere on the net.
  • Add up to 2 RSS connections
  • ‘Ow.ly’ link shortener (which provides data to the basic analytic reports)

Again, to see if this is what you are looking for to manage your profiles, set up and account and give it a try.

TWEETDECK

When Tweetdeck first came on the scene, it was fantastic to manage both Twitter and Facebook through it. But since Twitter has acquired it the Facebook part has sadly disappeared.

However, it is still a very useful tool to monitor and use Twitter, so don’t rule it out just yet. Here is why:

  • Able to add several Twitter profiles
  • Add separate columns for new followers, notifications, lists and more
  • Schedule tweets
  • Web and desktop version available

Personally, I prefer this layout to that from Hoosuite, it’s easier to keep track and seems cleaner. But that is my personal taste.

If you are at the point where you are looking after your Social Media accounts yourself, either because you can’t yet afford someone else (like myself) to do it for you or you are enjoying all the work involved, then these three applications will help you get started.

What do you think of these social management tools? Are you using a different one (if so, which one and why)?