Are you asking yourself this question a lot?
Maybe because you believe you should have it all figured out and organized, even though you are only starting out on your business journey?
I bet you read and hear from so many different angles various recommendations on what you ‘definitely need’ to start and grow your business.
Firstly, let’s highlight the key business areas and use these as a starting point:
Operations, Sales, Marketing and Delivery
Based on this, you can quickly find out how you work best and the potential need for technology.
For each business area, I recommend you ask yourself some questions, such as:
- What is my preferred working style?
- How quickly will I grow my business (they need to be able to handle some growth)?
- Have I got systems and processes in place for each area?
- What is my priority/most important area that needs a ‘technology touch’?
Remember, each tool and apps needs to be fairly easy to implement.
It should also help you smooth out your overall business processes. It also needs to fit into your business areas and eventually connect them all (automation).
To understand what you need in each area and how a tool/app can help you be more efficient is key here. I can list a dozen or more tools that can help you with this, but unless you are clear and understand why you need them, it can cost you more time, nerves and money than anything else.
Having said that, here are some of the tools and apps I regularly use. This is not a complete list and can change depending on where my business journey takes me.
Canva – Free design tool for your social media needs and much, much more
Rounded – Australian bookkeeping software for freelancers and small businesses
Asana – Task & Project management tool
Google Docs – Gmail based online document tool
Google Survey – Tool to create questionnaires and surveys
Mailerlite – Email marketing tool
Acuity – Appointment setting tool
GetStencil – Simple image creation tool for social media marketers, bloggers and small businesses
PromoRepublic – Social media design and scheduling tool
As you can see, I don’t have many techie tools and that is fine with me. It helps me keep it simple (simplicity is one of my core values) and overseeable.
If you feel you need this part of your business simplifying and would like to know what your core essential tools and apps are, I would love for you to book in some time with me to have a free chat